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Key Technical Benefits of Amazon Web Services

if you’re not in application biz, you’re going out of biz

Whatever your line of business, the success of your operations depends heavily upon your IT backbone for reliability, scalability and performance. Every good IT decision maker knows that optimizing the underlying components and deployment methodologies, as well as building in automation are all critical survival aspects for any business.

At Shamrock, one of our many core competencies surrounds all things related to the 3 major public clouds: Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft Azure. For this article, though, we will focus on AWS, the largest and most mature of them all. AWS is a great place to start because it’s also the easiest cloud to adopt and grow with.

Trying to decide which cloud is best for your business?
For a free consultation on which cloud suits your business and workloads best, click the link below. All our consultations are complimentary services that we provide to potential clients, no strings attached.


Additionally, you can download Shamrock’s cloud comparison handbook here. It’s the most comprehensive resource you’ll find on comparing every aspect of the major public clouds.

Now onto the key technical benefits of AWS:

1. Cost Savings

Saving money is one of the most obvious reasons for any business to migrate to AWS thanks to its “pay-as-you-go” model and vast economies of scale.

Most businesses go through procurement cycles which require meticulous planning. A 2017 study conducted by the Equipment on Leasing and Finance Foundation’s found that 68% of large IT equipment capital expenditures was financed – in other words, you have to buy today what you think you’ll need in 3 years. With AWS, you can buy compute power, storage and resources based on exactly what you need today and then simply increase capacity as you need it.

Think about it this way: If you build a new product or app outside of AWS that ends up not being as successful as you’d hoped (let’s be honest, there are a lot of these out there), you’ll end up spending millions to build and deliver it, and then you’re stuck with an underwhelming end product and a cringeworthy mountain of expenses.

On the flip side, if you created said product or app within AWS, you simply can kill off the instances and go about you day, having only paid for what you used. No harm, no foul.

No one wants to fail, but the ability to “fail fast” can make the difference between a small hiccup and a death blow for your business. That’s what AWS gives you.

Important Note: This sounds great so far, right? Just imagine all the savings you’ll get from reduced server and hardware costs, plus the ability to kill instances on the spot and scale up or down on demand!

Be careful: poorly thought out migrations can end up being expensive and are not easily fixed – we’ve seen this happen way more than it needs to. Get AWS cost savings solutions from the AWS experts at Shamrock Consulting Group. They can help you walk you through every stage of your migration to make sure you are making the right decisions for your business and its bottom line.


2. Security & Compliancy

Security is a growing concern for businesses regardless of industry or vertical. Fortunately, the big cloud providers offer better security options than private enterprises can. AWS provides end-to-end encryption for data on the move as well as various security measures for data in storage.

Feel free to visit the AWS Security Center for complete details.

It’s important to know that AWS is only responsible for security within their cloud network. Businesses are still responsible for securing their data outside of the AWS edge devices. Our team at Shamrock Consulting Group has extensive experience in the cybersecurity space and we can help ensure that your data assets are always protected, no matter where they are.

To date, AWS has achieved over 100 separate security compliance certifications. This greatly simplifies the processes for business that need compliance because you’re only subject to gap audits as opposed to full physical security and infrastructure audits. We believe AWS has democratized even the strictest levels of compliance for all business, which can reduce compliance audit costs by up to 70%.

The compliance capabilities of AWS have been a huge revelation for small start-ups, allowing them to earn certifications such as PCI, HIPAA and other standards in order to produce applications for large enterprises. In the past, these certifications would have created large barriers to entry for smaller companies.

3. Availability & Reliability

Amazon offers multiple tiers of availability. AWS regions are comprised of numerous Availability Zones which are strategically dispersed and have redundant infrastructure and separate power feeds. This provides your business with industry-leading availability, reliability and durability across your entire product suite. It would cost millions if not billions to replicate such a high level of redundancy on your own infrastructure, let alone being able to add or subtract instances with the click of a mouse. Now all you have to do is get your app to work!

Reliability in the cloud covers both uptime and performance. AWS enables businesses to provision multiple connections for redundancy, while Elastic Load Balancing technology can seamlessly shuttle traffic along the most optimal route in order to maintain high throughput and low latency, even during busy spells.

The AWS ecosystem of PaaS microservices has made it easier for businesses to build applications using the principle of interchangeable parts. Overall, apps are more reliable, easier to upgrade, and simpler to change and grow. AWS also decouples dependencies, creating the best reliability standards in the industry.

The reliability and availability of your network depend as much on how your cloud architecture is deployed as much as it does which vendor you choose to deploy with, and making the right decision on your cloud provider is critical to your business’ success.

Don’t worry, Shamrock Consulting Group can help. We’ve completed dozens of successful cloud deployments for our customers, and we can do the same for you.


4. Scalability

Not only does AWS have the massive suite of tools and resources to support any change in traffic that your business may experience, it can also automate provisioning with Auto Scaling. Services can be scaled up or down within minutes, eliminating the need to estimate traffic levels and/or purchase additional hardware to meet demand.

This is especially helpful if you provide your own business applications since the agility of AWS DevOps can drastically reduce the time between new application releases.

Finally, as a globally distributed cloud service, AWS will also help you to scale geographically.

5. Flexibility

AWS is highly flexible, allowing your development team to work with whatever their preferred operating system and programming languages are. Existing applications can also be migrated to the cloud with the option to easily build new ones.

AWS has been doing this for a decade, and you can find a vast library of reference architectures in the AWS Architecture Center that you can build into your deployment methodologies to expedite self-service.

AWS Direct Connect
For optimal security and performance, a direct connection into Amazon’s backbone is something your business should consider. Shamrock Consulting Group is a proud member of the AWS Partner Network and we guarantee the best price on direct connects from any office to any cloud (including GCP & Azure), at any speed, anywhere in the world.


6. Ease of use

AWS has made the cloud learning curve incredibly simple by providing central coordination of services through both the AWS Management Console and the Web Services API, which is supported by lots of documentation.

AWS also offers a variety of entry level services free for 12 months. We highly suggest you dip your toe into the AWS water to get familiar with their vast ecosystem. Who knows, the next great application that will exponentially grow your business may just be a simple cloud deployment away!

Talk to the Experts at Shamrock About AWS

If you’re ready to migrate some or all of your services to AWS, you’ve come to the right place. Shamrock Consulting Group is an award-winning consultancy and one of the first adopters of cloud computing.

As you’ve seen, we think AWS is great. But every vendor has their own strengths and weaknesses, and a having a vendor-neutral consultant like Shamrock on your side is the key to making the best decision for your business. Our consultations and analysis are completely free, and we guarantee the best price on any cloud product from any provider.

Ben Ferguson

Ben Ferguson

Ben Ferguson is the Vice President and Senior Network Architect for Shamrock Consulting Group, an industry leader in digital transformation solutions. Since his departure from Biochemical research in 2004, Ben has built core competencies around cloud direct connects and cloud cost reduction, enterprise wide area network architecture, high density data center deployments, cybersecurity and Voice over IP telephony. Ben has designed hundreds of complex networks for some of the largest companies in the world and he’s helped Shamrock become a top partner of the 3 largest public cloud platforms for AWS, Azure and GCP consulting. When he takes the occasional break from designing networks, he enjoys surfing, golf, working out, trying new restaurants and spending time with his wife, Linsey, his son, Weston and his dog, Hamilton.

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