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      Shamrock exists as a trusted ally to enterprise IT leaders responsible for making the most difficult and sensitive decisions related to technology procurement.

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      Paul Cooney
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      CIO Review Awarded Shamrock as “20 Most Promising AWS Solution Providers” for 2019

      We are proud to announce that Shamrock has been recognized by CIO Review at one of the “20 Most Promising AWS Solution Providers” for 2019! Check out the article on how our AWS solutions are changing the game for IT decision makers around the globe.
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      Insight Success: Shamrock Consulting Group: The 10 Most Innovative Telecom Solution Providers 2018
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            Whether you’re looking to migrate to AWS, better manage your current AWS environment, or expand your capabilities within AWS, Shamrock can help.

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            We’ll help you maximize your Azure experience and take your business to the next level by designing, deploying and managing scalable infrastructure and application-based solutions. We’ll even facilitate your migration from your on-prem or environment or from another cloud provider to Azure, in whatever capacity you choose.

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            Google’s Partner Network is one of the most prestigious in the industry, and Shamrock is honored to be a part of it. As a Google Partner, Shamrock is your go-to resource for support in GCP. We provide free 24/7 US-based support, migration support, scalable solutions, cloud cost management and more within GCP, all for the guaranteed best price.

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        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment. Join our growing list of Fortune 500, Fortune 100 and Fortune 50 customers and see why Shamrock is an industry leader in corporate security.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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        • cdc-wide-v2Cloud Direct Connect

          Shamrock is an industry leader in provisioning cloud direct connects from any business or data center location, anywhere in the world, at any speed (10 Mbps to 100Gbps).

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          Shamrock’s mobile cost management experts can help you drastically reduce your enterprise mobility costs without any provider or contract changes. Our technology uses patented algorithms and machine learning. The result: instant and tangible savings!

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          As industry-leading UCaaS consultants, Shamrock has negotiated direct partnerships with every major UCaaS provider to ensure that our clients receive the best possible solution at the best possible price. Guaranteed.

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          Dynamically manage traffic pattern changes and get high-quality, reliable voice services that leverage your existing PBX investment. Pbx Service Providers, SIP Service, Pbx Pricing, Cloud Pbx and more.

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        • 2-new-1Broadband Aggregation

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

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          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

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        • art3-new-smallDark Fiber

          We partner directly with every major Dark Fiber providers in the U.S., Europe and Asia-Pacific. We also work with cities and municipalities such as Los Angeles County, Orange County, the San Francisco Bay Area, New York City and elsewhere to find you the best possible solution at the guaranteed best price.

          Looking for fiber providers in your area?

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        • art7-new-smallSD-WAN

          As top-rated SD WAN consultants who partner directly with every leading SD WAN provider in the industry, Shamrock is committed to helping you make well-informed procurement decisions at the guaranteed best price. We offer a free consultation to identify the best solution for your needs and budget.

          Considering an SD-WAN solution for your company?

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        • crowd-strikeCrowdstrike EDR/MDR

          As a CrowdStrike partner, the Shamrock team as a whole are big fans of the company’s cloud native endpoint protection platform. But don’t take our word for it – we’ve had hundreds of customers using CrowdStrike tell us how much they love the platform, and many of them have said that they have no idea how they ever lived without it.

          Licensing discounts of up to 50 percent below market rates.

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        • penntesting-v2Penetration Testing

          We’ve formed deep partnerships with the most trustworthy cybersecurity vendors in the industry, and we guarantee the best price from every single one of them. Black, White & Gray Box Testing, Cloud Pentesting, Mobile & Web App Pentesting, Wireless Pentesting, Physical Pentesting, Client-Side Pentesting. In addition to pentesting, we can also help you out with next-generation firewalls, endpoint protection and corporate email security.
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        • vulnerability-testingVulnerability Management

          We take a look at some great security solutions that achieve real time visibility into all aspects of a corporate network, even reaching the most remotely deployed endpoints. If you’re interested (and you probably should be), Shamrock Consulting Group can secure these cutting-edge tools for you at the best prices.

          We can offer the best prices on CrowdStrike products and can also provide a free security assessment.

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        • ngfwNGFW & Software Defined Perimeter

          How can companies be both agile and secure in these unprecedented times? For help with empowering your WFH teams with the tools and processes they need, speak to a Shamrock consultant today.

          Our strategic partners are comprised of the very best in the industry from a security standpoint (Trustwave, AlertLogic, CrowdStrike, Fortinet, PaloAlto, Carbon Black, etc.).

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        • cloud-security-smallCloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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      Safeguard Proprietary, Mission Critical Data Whether its R&D for a world changing innovation or straightforward emails to accounting, Shamrock provides a comprehensive suite of security services – including Managed Firewall, Intrusion Detection/Prevention, and Vulnerability Scanning – to ensure that your organization’s data is safeguarded and kept out of the wrong hands.

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      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global development company, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Construction and Development industry at guaranteed best rates.

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      Shamrock Consulting Group’s Financial Services practice offers customers robust custom architected network, cloud, data center, and unified communications solutions that provide the security, compliance, and uptime their organizations require to function on a day-to-day basis.

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      Shamrock has cross-disciplinary knowledge of healthcare-specific IT apps. Shamrock has extensive rural network design and build experience. In addition to 100+ partners, Shamrock has experience, connections and industry tools to identify, design to, spec, procure and project manage complex multi-vendor deployments. Healthcare institutions, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets.

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      Whether you are looking to increase network uptime, reduce operational expenses, or build a next-generation global studio, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Media and Entertainment industry at guaranteed best rates. Nobody delivers more connectivity solutions to Media and Entertainment companies than Shamrock Consulting Group!

      300+ Media and Entertainment Customers Served!

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      Shamrock Consulting Group offers its retail customers the best-fit, access technologies at each of their sites to ensure complete coverage and uptime at low costs. We design solutions that provide PCI-compliant security for credit card transactions and support for data communications for key retail applications—including point-of-sale, back-office systems, training, and digital video surveillance.

      Let's Start With Understanding Your Retail Business Operational Objectives!

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      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global Software as a Service Platform, Shamrock Consulting Group has turnkey solutions tailored to the needs of the SaaS Industry at guaranteed best rates. Low, Mid, and High-density data center options with robust connectivity options to extend service coverage all over the globe.

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The Ultimate Guide to Bandwidth Capacity Planning

Bandwidth Capacity Planning

There is no need for a lengthy explanation for why internet connectivity is, without a doubt, the most critical vein (and artery) for the modern enterprise. Every means of production, productivity, communication, collaboration and data gathering in the modern enterprise requires internet connectivity to function. Without it, we are dead in the water.

Bandwidth Capacity Planning should be a central part of any business strategy, no matter the size or vertical of your company. This isn’t a guide to convince you to buy more than you need; this is a guide to help you buy and plan efficiently without wasting money, but at the same time, avoiding losses in productivity. As the age old saying goes, ‘a failure to plan is a plan for failure.’

Keeping Up with the Bandwidth Joneses

Many IT leaders should be familiar with the famous ‘Moore’s Law’. In 1965 Gordon Moore, the CEO of Intel, predicted doubling of components per integrated circuit, combined with manufacturing efficiency gains, and the downward cost of production of said integrated circuits and therefor overall computing power would double roughly every 12-18 months without increasing cost. This principal has help true to present day, and is the reason why we buy new computers, servers, and smart phones for around the same price every few years that offer massive gains in performance. Good stuff.

Over the last three and a half decades, there has been a lesser known, but equally important ‘Nielsen’s Law’ of internet bandwidth growth, which operates on similar observations. Internet utilization has increased by 50% every year, while we see downward pressure on price per bit per second due to market competition and enhancements in network capacity. This is why we can buy a 1Gbps circuit today in 2019 at the same price one could by a 1.5Mbps T1 circuit 20 years ago. Also, good stuff.

Most businesses sign multiyear terms for connectivity, and as such, I urge IT decision makers to think beyond their perceived needs of today, and focus on purchasing connectivity that addresses their forecasted needs of the next two years at a minimum.

A Parallel Example: Page Load Speeds Vs Ecommerce Revenue

There’s no simple formula for the cost of lost productivity from slow connectivity, but rest assured it hides itself in the cost of payroll every month. In order to demonstrate the importance of bandwidth as it pertains to end user productivity, I’m going to need you to follow me down a fairly lengthy parallel example of how page load speeds can easily predict e-commerce revenues. Before you say “well Ben, we aren’t an e-commerce platform, this doesn’t pertain to me”, understand that this is a very tangible parallel example to show that bandwidth lag frustration is VERY REAL, and is probably affecting your users’ productivity and sanity on a daily basis.

Why page speed is important? There is a wealth of evidence tying page load speed to revenue and other related performance metrics (conversion rate, bounce rate, website traffic, etc.). It has revealed that visitor behavior is EXTREMELY sensitive to fluctuations in page load speed.

Again, these aren’t random samples of users, these are behaviors exuded by the employees of your company and every other company out there.

53% of mobile users said they would abandon a website if the page took four seconds or more to load.

47% of web users expected a webpage to download in no longer than 2 seconds.

79% of respondents admitted they would be less likely to use a company again if they experienced slow page load speeds.

The average US household in 2018 has a download speed of 96.25Mbps and upload speed of 32.88Mbps shared by an average of 2.6 people. Are these people coming into your workplace having to work off far slower speeds because they are shared with hundreds of other employees?

E-commerce Case studies include:

Shopzilla. The e-commerce provider experienced a 7-12% improvement in conversions from their faster loading web pages.

Google. A 100ms increase in page load time saw search volume drop by 0.2%. As load time increased to 400%, search volume fell by 0.6%. Fractions of seconds matter!

AutoAnything. The online truck parts dealer saw sales go up by 13% and conversions by 9% after they halved their page load time.

If e-commerce sites can directly correlate page load speeds to revenue, then it isn’t a stretch to conclude that slow bandwidth will absolutely correlate to lost productivity and end user frustration. If the internet experience you are providing your users doesn’t match their expectations, they aren’t going to be happy employees. No Hawaiian shirt Fridays or Pizza parties can offset the frustrations of slow connectivity in the workplace. These dollars that are lost in productivity show up in payroll costs, which, for most businesses, are their largest cost of overhead.

Loss of Revenue due to Downtime: An Argument for Quality and Redundancy

A typical business grade internet connection is backed with an uptime guarantee of 99.9-99.99%, but only offer up small credits when uptime guarantees aren’t met. In reality, businesses should plan for multiple day failures on any business grade connection. Additionally, there are a multitude of non-outage type issues that can affect connectivity such as carrier network congestion, interface flapping, packet loss and jitter.

The true cost of an outage or deterioration of connectivity can be calculated by the following formula:

Total losses = Loss of revenue + Loss of productivity + Recovery costs + Intangible costs 

Here is how those different elements can be calculated:

Loss of revenue

This can be calculated per hour or per minute as preferred. First, the company’s total weekly revenue is divided by the number of hours or minutes in a week.

Next, a value known as the impact percentage has to be calculated (or estimated). This is the amount of revenue that is dependent on the network. For e-commerce businesses this is easy since 100% of their sales are network dependent. A bricks and mortar store may make 60% of their revenue through online sales so would use this figure instead for the following formula:

Loss of revenue = Hourly revenue x hours of downtime x impact percentage

Loss of productivity

This calculation is similar to loss of revenue but is focused on the salaried hours lost to downtime.

Not every employee will use the network to the same degree so you will need to divide your employees into groups based on network utilization. For example, the janitor may be in the 0% utilization group while the DevOps team would be in the 100% utilization group.

The formula would be:

Loss of productivity = Average hourly salary x hours of downtime x utilization percentage x number of employees in the utilization group

You would then repeat this calculation for each of the groups.

As it takes on average 23 minutes to refocus on a task after disruption, hours of downtime are best rounded up.

Recovery costs

These include repair services (labor and parts), data recovery and other direct data loss costs (compensation, fines, etc.)

Intangible costs

These can only ever be estimated but include any short or long-term damage to the brand’s reputation, reduced customer loyalty and lost opportunities.

How much do these factors add up to on average?

The cost of business downtime for small and medium-sized businesses, according to Cisco, ranges from $8,500 to $74,000 per hour while Gartner puts the overall average at around $300,000 per hour.

The effect of sub-optimal network speeds are similar to that of downtime due to the percentage of visitors who will leave the site or application if it fails to load in an acceptable time.

Bandwidth Capacity Planning and Business Strategy

It should now be clear to see why Bandwidth Capacity Planning has to be treated as an essential part of the overall business development strategy and the necessary executive buy-in and investment secured.

Bandwidth Capacity Planning is proactive, anticipating future business needs and ensuring the network can cope when an increase in demand hits. Extra demand on bandwidth can come from both improvement in the type of technology used (e.g. a new VoIP communication system or media streaming service) and an increase in the number of end users (e.g. following expansion into a new market or a merger).

Redundancy should also be a major consideration, and hopefully by this point in your reading, a no brainer! When compared to the cost of inevitable downtime, redundant connectivity pays for itself many times over!

Network redundancy best practices
: When architecting redundant connectivity, best practice is to use an alternate provider, utilizing an alternate last mile connection that is geo-diverse from the primary connection.

Bandwidth Capacity Planning will also require an audit of current technology. Network flow monitoring tools can be used to spot trends in traffic, identify bandwidth-heavy applications and display the effects of traffic management policies. We at Shamrock Consulting really like LogicMonitor, Nectus5 and SolarWinds.

The Value of Independent Consultation

Due to the many different ways in which a network can be designed to prioritize bandwidth, the help of a vendor-neutral, third party partner is critical. Getting an external consultant onboard for Bandwidth Capacity Planning will ensure you have an overview of all available options.

We provide a free service where we will audit all of your existing services, architect your primary and secondary (or active-active) network, show you the most competitive pricing from all relevant providers, and project manage the implementation of your new network!

Working with Shamrock Consulting Group means that you will have access to the best possible prices which may mean you can afford faster connectivity than you thought. Our slogan is ‘Any Product. Any Provider. Guaranteed best price.’

CLAIM YOUR FREE CONSULTATION
Ben Ferguson

Ben Ferguson is the Vice President and Senior Network Architect for Shamrock Consulting Group, an industry leader in digital transformation solutions. Since his departure from Biochemical research in 2004, Ben has built core competencies around cloud direct connects and cloud cost reduction, enterprise wide area network architecture, high density data center deployments, cybersecurity and Voice over IP telephony. Ben has designed hundreds of complex networks for some of the largest companies in the world and he’s helped Shamrock become a top partner of the 3 largest public cloud platforms for AWS, Azure and GCP consulting. When he takes the occasional break from designing networks, he enjoys surfing, golf, working out, trying new restaurants and spending time with his wife, Linsey, his son, Weston and his dog, Hamilton.

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