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      Shamrock exists as a trusted ally to enterprise IT leaders responsible for making the most difficult and sensitive decisions related to technology procurement.

      We provide comprehensive and objective analysis at no cost to our customers, helping you make the right decisions on any product from any provider at the guaranteed best price.

      Paul Cooney

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      CIO Review Awarded Shamrock as “20 Most Promising AWS Solution Providers” for 2019

      We are proud to announce that Shamrock has been recognized by CIO Review at one of the “20 Most Promising AWS Solution Providers” for 2019! Check out the article on how our AWS solutions are changing the game for IT decision makers around the globe.
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      Shamrock & Google Come Together to Talk Cloud Computing
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      Insight Success: Shamrock Consulting Group: The 10 Most Innovative Telecom Solution Providers 2018
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      • Cloud Services
        • cdc-wide-v2Cloud Direct Connect

          Connect From Any Location To Any Cloud.

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          Proven leader with successful hands-on cloud deployments, systematically analyzing every aspect of your cloud infrastructure to avoid wasted dollars.

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        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We will help you secure and easily monitor your corporate environment in real-time.

          An industry leader in corporate security

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        • cloud-cost-optCloud Cost Management

          Shamrock has carefully vetted the top performing tools for public and private cloud orchestration and cost management to service deployments of any size, on any budget at guaranteed best rates.

          Shamrock can reduce your public cloud spend by 40%

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          • aws-plat-v2

            Whether you’re looking to migrate to AWS, better manage your current AWS environment, or expand your capabilities within AWS, Shamrock can help.

            We’re top rated AWS consultants for a reason – because we’re a team of vendor-neutral, award-winning cloud experts who always act in the best interests of our clients, and we always guarantee the best price on AWS products and services.

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            We’ll help you maximize your Azure experience and take your business to the next level by designing, deploying and managing scalable infrastructure and application-based solutions. We’ll even facilitate your migration from your on-prem or environment or from another cloud provider to Azure, in whatever capacity you choose.

            Shamrock is a Certified MS Azure Partner, offering expert consulting services at the guaranteed best price.

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            Google’s Partner Network is one of the most prestigious in the industry, and Shamrock is honored to be a part of it. As a Google Partner, Shamrock is your go-to resource for support in GCP. We provide free 24/7 US-based support, migration support, scalable solutions, cloud cost management and more within GCP, all for the guaranteed best price.

            Shamrock is the market leader in GCP cost reduction, GCP migration services, GCP Interconnect direct connects and much more.

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        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment. Join our growing list of Fortune 500, Fortune 100 and Fortune 50 customers and see why Shamrock is an industry leader in corporate security.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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        • data-center-colocation-v2(1)Colocation

          We’ve been recognized as an industry leader in data center sourcing and procurement on a global scale. We represent every major data center operator both domestically and globally, so no matter the size, scope or area of your needs, we’ve got you covered. With over 1,200 major networks, enterprises, and business partners available for interconnection and traffic exchange via direct cross connects, peering and Ethernet services

          We Sell Data Center Space!

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        • cdc-wide-v2Cloud Direct Connect

          Shamrock is an industry leader in provisioning cloud direct connects from any business or data center location, anywhere in the world, at any speed (10 Mbps to 100Gbps).

          We’re also the exclusive solution provider for 100G cloud direct connects into Google Cloud Interconnect and AWS Direct Connect.

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        • tem-squareTelecom Expense Management (TEM)

          Our portfolio of services includes business process outsourcing (BPO), telecommunication audit, procurement advisory, and wireless expense management. We strive to produce sustained results for your organization.

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          Shamrock’s mobile cost management experts can help you drastically reduce your enterprise mobility costs without any provider or contract changes. Our technology uses patented algorithms and machine learning. The result: instant and tangible savings!

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          Shamrock Consulting provides Long Distance Services with cost-effective in-state, state-to-state, international and toll-free calling for businesses. International or Domestic Toll-Free Numbers, Conferencing Services, powerful cost-management options.

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        • ucaas-thumb-optUCaaS / Hosted PBX

          As industry-leading UCaaS consultants, Shamrock has negotiated direct partnerships with every major UCaaS provider to ensure that our clients receive the best possible solution at the best possible price. Guaranteed.

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        • 3-new-smallAnalog Line Consolidation

          Dynamically manage traffic pattern changes and get high-quality, reliable voice services that leverage your existing PBX investment. Pbx Service Providers, SIP Service, Pbx Pricing, Cloud Pbx and more.

          34% Average Cost Savings with Shamrock

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      • WAN Solutions
        • 2-new-1Broadband Aggregation

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

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        • art2-1-new-smallInternet Access

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

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        • art8-new-smallPrivate WAN (MPLS / VPLS)

          Global enterprises, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets. Shamrock Consulting Group can design wide area networks for any size, any budget, anywhere.

          Let's Start With Understanding Your WAN Objectives!

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        • art3-new-smallDark Fiber

          We partner directly with every major Dark Fiber providers in the U.S., Europe and Asia-Pacific. We also work with cities and municipalities such as Los Angeles County, Orange County, the San Francisco Bay Area, New York City and elsewhere to find you the best possible solution at the guaranteed best price.

          Looking for fiber providers in your area?

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        • art7-new-smallSD-WAN

          As top-rated SD WAN consultants who partner directly with every leading SD WAN provider in the industry, Shamrock is committed to helping you make well-informed procurement decisions at the guaranteed best price. We offer a free consultation to identify the best solution for your needs and budget.

          Considering an SD-WAN solution for your company?

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      • Cybersecurity
        • crowd-strikeCrowdstrike EDR/MDR

          As a CrowdStrike partner, the Shamrock team as a whole are big fans of the company’s cloud native endpoint protection platform. But don’t take our word for it – we’ve had hundreds of customers using CrowdStrike tell us how much they love the platform, and many of them have said that they have no idea how they ever lived without it.

          Licensing discounts of up to 50 percent below market rates.

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        • penntesting-v2Penetration Testing

          We’ve formed deep partnerships with the most trustworthy cybersecurity vendors in the industry, and we guarantee the best price from every single one of them. Black, White & Gray Box Testing, Cloud Pentesting, Mobile & Web App Pentesting, Wireless Pentesting, Physical Pentesting, Client-Side Pentesting. In addition to pentesting, we can also help you out with next-generation firewalls, endpoint protection and corporate email security.
          Schedule Your Free Pentest Analysis.

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        • vulnerability-testingVulnerability Management

          We take a look at some great security solutions that achieve real time visibility into all aspects of a corporate network, even reaching the most remotely deployed endpoints. If you’re interested (and you probably should be), Shamrock Consulting Group can secure these cutting-edge tools for you at the best prices.

          We can offer the best prices on CrowdStrike products and can also provide a free security assessment.

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        • ngfwNGFW & Software Defined Perimeter

          How can companies be both agile and secure in these unprecedented times? For help with empowering your WFH teams with the tools and processes they need, speak to a Shamrock consultant today.

          Our strategic partners are comprised of the very best in the industry from a security standpoint (Trustwave, AlertLogic, CrowdStrike, Fortinet, PaloAlto, Carbon Black, etc.).

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        • cloud-security-smallCloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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    • biotech-telecom-consulting-v2Biotech

      Safeguard Proprietary, Mission Critical Data Whether its R&D for a world changing innovation or straightforward emails to accounting, Shamrock provides a comprehensive suite of security services – including Managed Firewall, Intrusion Detection/Prevention, and Vulnerability Scanning – to ensure that your organization’s data is safeguarded and kept out of the wrong hands.

      Let's Start With Understanding Your Biotech Telecom Objectives!

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      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global development company, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Construction and Development industry at guaranteed best rates.

      Let's Start With Understanding Your Telecom Objectives for Construction & Development sites!

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      Shamrock Consulting Group’s Financial Services practice offers customers robust custom architected network, cloud, data center, and unified communications solutions that provide the security, compliance, and uptime their organizations require to function on a day-to-day basis.

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      Shamrock has cross-disciplinary knowledge of healthcare-specific IT apps. Shamrock has extensive rural network design and build experience. In addition to 100+ partners, Shamrock has experience, connections and industry tools to identify, design to, spec, procure and project manage complex multi-vendor deployments. Healthcare institutions, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets.

      Let's Start With Understanding Your Healthcare Telecom Objectives!

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      Whether you are looking to increase network uptime, reduce operational expenses, or build a next-generation global studio, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Media and Entertainment industry at guaranteed best rates. Nobody delivers more connectivity solutions to Media and Entertainment companies than Shamrock Consulting Group!

      300+ Media and Entertainment Customers Served!

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    • retail-cloud-solutionsRetail / Restaurant

      Shamrock Consulting Group offers its retail customers the best-fit, access technologies at each of their sites to ensure complete coverage and uptime at low costs. We design solutions that provide PCI-compliant security for credit card transactions and support for data communications for key retail applications—including point-of-sale, back-office systems, training, and digital video surveillance.

      Let's Start With Understanding Your Retail Business Operational Objectives!

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    • saas-cloud-solutionsSAAS Providers

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global Software as a Service Platform, Shamrock Consulting Group has turnkey solutions tailored to the needs of the SaaS Industry at guaranteed best rates. Low, Mid, and High-density data center options with robust connectivity options to extend service coverage all over the globe.

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Call it whatever you want: a digital gold rush, a technological arms race, a new-age industrial revolution.

In today’s world of lightspeed advancements within the technology world, the companies within that world will always be in heated competition for vital resources and the spoils that accompany them.

And as the cloud continues to pervade the landscape as “The Next Big Thing,” IT giants like Amazon, Google and Microsoft are engaged in an epic and bloody battle for the hearts and minds of companies looking for a cost-effective, reliable, durable and secure home for their precious data and workflows.

As things stand today, Amazon’s AWS platform is the overall market leader for public cloud services, however Microsoft Azure and Google Cloud Platform are both growing fast, offering more services and expanding their regions as they seek to gain – or keep – their precious traction. 

As the differences between these three services continue to narrow, who companies ultimately choose for their cloud services often comes down to minute details with regards to things like compute, database, or storage. For this article, we’ll focus our attention on the latter.

Storage is, of course, a key component for IT decision makers looking to move massive amounts of data to the cloud. But even between the offerings of AWS, Azure and GCP, there are so many different types of storage options available, choosing the right one for your business can be a major challenge. Luckily for you, we’re here to help shed some light on storage.

1. Apples to Apples

The first thing to do when comparing cloud storage services is to make sure you are matching like-with-like. For example, it doesn’t make sense to compare, say, Azure Blob Storage with AWS Elastic File System, because they are two completely different services.

The correct comparison for the above would be Azure Blob Storage vs. AWS S3 and Google Cloud Storage because they all perform broadly the same function – storing unstructured object data. With this in mind, you can now look at features such as cost, availability levels, durability, third party support, etc. when comparing cloud offerings.

Note: If you’re looking for a quick comparison on just Azure and AWS, Microsoft’s site can be a useful reference. But we think GCP has done more than enough to warrant being in the discussion as well, so keep reading for your full scope of options.

2. Costs

When comparing cloud object storage providers on cost alone, the devil is in the details. As a ballpark figure, each of the Big Three charge roughly 2 cents per gigabyte of storage, but each offer slightly different discounts for volume. The basic storage costs will also depend on where the data sits in the cloud provider’s tier system.

What is the tier system, you ask? We got you.

AWS, Azure and GCP all offer help with organizing your unstructured data via a tier system based on how frequently you need to access the data. AWS offer three tiers: ‘Standard,’ ‘Standard-infrequent Access’ and ‘One zone-infrequent Access,’ plus they also offer their Glacier archive service.

Azure opts for a simple ‘Hot,’ ‘Cool’ and ‘Archive’ tier while Google provides two high-frequency tiers (‘Multi-regional’ and ‘Regional’) and two low-frequency tiers (‘Nearline’ and ‘Coldline’).

Basically, the higher tier your data is in, the more availability and redundancy you get and the more you have to pay per gigabyte. The highest tiers are for mission critical data which is frequently accessed, whereas the lowest and cheapest tiers are reserved for rarely accessed data. In addition to being less available (although by ‘less,’ we’re talking about 99.95% vs. 99.99% here!), this tier of data will be at greater risk of loss as it will not be duplicated across regions or availability zones.

Data can be easily transferred between tiers and the transfer can be automated using object lifecycle management protocols.

Considering the above, plus a host of other data operation and transmission costs, it’s clear why a straightforward cost comparison is not always possible. Fortunately, that’s where experienced consultants like Shamrock become invaluable in sifting through the cost-related chaos to ensure that you’re getting exactly what you need at the guaranteed best price.

Winner: GCP. We estimate that GCP wins out with customers roughly 60% of the time with regards to overall costs. In roughly 40% of scenarios, though, Azure is the clear choice, especially for enterprise customers who already have large licensing agreements in place with Microsoft.

AWS is the cheapest option exactly 0% of the time.

3. Identity Access Management 

We’ll keep this section short and sweet, because there’s really no competition here. Azure’s seamless integration with Active Directory is the absolute gold standard across enterprises, and it’s not even close.

Winner: Azure

4. Availability, Security and Third-Party Support

As you might expect, all three of the big cloud providers are very closely matched when it comes to data availability, durability and security. All guarantee at least 99% availability and 99.99%-plus durability, and all stored data is encrypted using either 128-bit or 256-bit AES encryption by default. You can even choose to allow the cloud provider to manage the encryption keys, or you can enable customer-managed keys for greater flexibility with access control and auditing capability.

In terms of third-party support, AWS is the clear market leader, boasting the largest number of integrated services anywhere, which is why AWS is a favorite among IoT developers.

Availability Winner  3-way tie. Availability and durability SLAs are nearly identical across all three of the big public clouds.

Security & Third-Party Support Winner AWS. AWS has the largest partner network and the most third-party tools of anyone in the marketplace.

Azure, to their credit, is catching up thanks to their massive ecosystem of partners who are starting to adopt cloud practices at an increasing rate.

GCP’s automated encryption standards give them high marks in security, but their overall security features aren’t quite on the level of AWS or Azure…yet.

5. Cloud Block Storage Services

Cloud block storage services store unstructured or structured data in volumes which can be attached to your VMs and used just like disk drives. Block storage enables incremental data changes to be easily made and is usually accessed via a file system.

As with object storage, the three big cloud providers all offer reduced costs, fast scalability, and high levels of availability and redundancy in their block storage services: AWS Elastic Block Storage (EBS), Azure Disk Storage and Google Persistent Disk.

The redundancy of Amazon’s EBS was compromised in the infamous AWS outage of 2011, when human error led to a so-called ‘re-mirroring storm.’  Despite this, AWS remains confident enough to offer 99.99% availability and durability for EBS and, in fairness, Azure and GCP have also suffered big outages to their services (they just didn’t cause such a noticeable disruption).

Whereas redundancy in EBS is restricted to one availability zone, with users advised to create regular VSS snapshots and store them in S3, Azure Disk Storage offers several replication options, including geo-redundant storage (GRS), which spans regions. Azure also offers a full backup service which is an attractive USP. Google Persistent Disk, like EBS, provides VSS snapshots.

Winner: GCP. Their magical versioning for block storage puts them best-in-class.

6. Queue Services, File Systems, Batch Transfer Appliances and Hybrid Storage

Another common purpose for storage is to manage message queues to and from applications and microservices. Both AWS and Azure offer comparable services in AWS Simple Queue Service (SQS) and Azure Queue Storage, respectively.

AWS Elastic File System (EFS) enables users to easily create and configure file systems, adding and removing files without affecting the performance of apps. As the name suggests, the service can be scaled up or down on demand, which helps keep costs under control. EC2 instances mount EFS systems using the NFSv4 protocol and each object (file, directory, link etc.) is distributed across Availability Zones for the purposes of redundancy.

Azure’s version, called Files, uses the familiar SMB protocol and is also scalable, with the option to pay only for what you use. Azure Files also offers both locally redundant and geo-redundant storage.

Google doesn’t offer a cloud-based file system, but they have developed the open source Cloud Storage FUSE, which translates object names into a simple and scalable file system. This offers fast throughput but may not deliver the user experience of its AWS and Azure counterparts.

If you anticipate having to store and move petabyte scale levels of data, both Amazon and AWS provide data warehouse services: AWS Redshift and Azure Data Lake, respectively. While Data Lake offers enhanced scalability and cost control capability, Redshift can be hosted on a VPC for extra security.

AWS and GCP also offer physical batch file transfer services, which is ideal if you want to migrate terabytes of data without the internet transfer costs and latency issues. AWS Snowball and Google Transfer Appliance (GTA) both involve ordering an NAS appliance which is then shipped back once data has been copied over, ironically slashing the time to cloud. GTA is a relative newcomer, having only come out of Beta earlier this month, but GTA already trumps Snowball’s 80TB capacity with their 100 TB or 480 TB options.

The introduction of GTA shows just how keen Google is to get their hands on enterprise data. For serious data migration though, AWS Snowtruck will transport up to 500 PB of data from your data center, delivering its hardware via a shipping container on a literal truck. And if you were wondering about Microsoft, Azure Data Box is currently in preview and will offer a capacity of 100 TB when launched. Ho hum.

Finally, if you’re looking for the halfway house version of hybrid storage, both AWS and Azure offer services that can facilitate that. Each gives you the benefit of cost reduction by replacing on-premise storage with cloud storage, as well as an on-premise virtual machine (VM) or hardware appliance. AWS Storage Gateway is downloaded as a VM and stores your main data in Amazon S3 buckets with frequently-used files cached on locally attached storage. Azure’s StorSimple performs a similar function but uses an appliance featuring a mixture of HDD and SSD disks on a premise-mounted appliance for local storage.

Winner: AWS, hands down. Between Snowball, Snowball Edge, Snowmobile and Snowtruck, AWS blankets the competition in a proverbial whiteout.

7. Databases

In terms of databases, all three of the big players offer a range of SQL and NoSQL databases along with associated services. In fact, the DbaaS (database-as-a-service) model is quickly becoming accepted as a standard enterprise requirement.

Amazon’s offering is AWS RDS (Relational Database Service), while Microsoft gives us Azure SQL Database and Google provides Cloud SQL. Consultancies offer a definitive bonus when deciding between these three services, as there are some fundamental differences which may not be immediately apparent.

For storage size and use case flexibility, Google Cloud SQL comes out on top with its up to 10 TB per instance. Next is AWS RDS with 1 TB per EC2 instance and customization options. In contrast, Azure SQL Database offers just 10 GB, and the way it handles its multi-tenant architecture restricts customization.

On the other hand, Azure SQL Database is fully cloud-native (rather than just cloud-compatible), offers active geo-replication and is generally less expensive and easier to scale than AWS RDS. Azure SQL Database also offers the benefit of familiarity to businesses coming from or still working within a Microsoft environment.

Touching on some of the associated database services as they relate to AWS: There’s Aurora, a hosted database solution which auto-allocates storage in 10 GB increments and streamlines query throughput; DynamoDB, a managed NoSQL database service charged on throughput rather than storage; Neptune, a powerful graph database compatible with Property Graph; and RDF and ElastiCache, both used for extremely fast caching.

With Azure, you can get SQL Data Warehouse Service for lightning fast querying; CosmosDB and Table storage, two NoSQL database services with associated key-value stores for high volumes of semi-structured data; Redis for in-memory cache; and Server Stretch Database for cutting costs by stretching transactional data from your on-premises SQL Server to the cloud.

Lastly, Google gives you Cloud Spanner; a so-called NewSQL database for blending the benefits of relational and non-relational database storage; and Cloud Datastore, a managed NoSQL database built on Cloud Bigtable, a high-performance data storage system.

Winner: AWS takes the cake here, as they support the most types of databases, have the top tools and the best analytics. Amazon’s RDS services are the big carrots being dangled so to speak; everyone else just playing catch-up at this point.

8. Machine Learning APIs

Another short section here but we did want to point this one out as machine learning becomes a bigger and more important offering within the marketplace. Google has the easiest API’s to use, and they’re also the most effective. GCP’s Vision API, Google Neural Machine Translation (GNMT) and Natural Language are all best in the biz.

Make no mistake: Amazon does have more of these APIs available, but Google’s are simply better. Azure is a solid third place here, being least built out of the three.

Winner: GCP

Finding the Best Cloud Provider for Your Business 

At the end of the day, only you can make the decision on public or private cloud is right for your business. But with so many variables going into just one cloud component such a storage, we wanted to illustrate the differences between each in hopes that it might help in your decision-making process. We’re partners with AWS, Azure and GCP and work with each equally in our day-to-day, so rest assured the conclusions we’ve come to in this article are completely objective, albeit open to interpretation.

The Cloud War is one which may never be “won,” however the true victory comes with being able to maximize your business processes via the cloud while also improving your bottom line and virtually eliminating your CapEx.

That’s where Shamrock Consulting Group comes in: we’re on the forefront of the cloud revolution and we are well-versed in helping enterprise customers save as much as 70% by migrating to the cloud. We’re a vendor-neutral consultancy with the largest reach in the industry (we partner with over 100 connectivity providers, including AWS, Azure and GCP), so whoever you decide is the winner in the battle for your big data, Shamrock is on your side.

Paul Cooney

Paul Cooney is the Founder and President of Shamrock Consulting Group with over two decades of experience in the telecom industry. After finding early success selling fixed wireless for Teligent, Inc. in the late 90’s and early 2000’s, he took over AT&T struggling Los Angeles sales team and turned them into one of the best teams in the country within 6 months. In 2008, Paul left AT&T to start Shamrock, which he has grown into an award-winning industry leader capable of selling any product from any provider at the guaranteed best price.

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