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How Microsoft Azure Can Help Your Business Beat the Competition


With the so-called ‘cloud wars‘ showing no signs of abating, businesses that have yet to make the leap into virtual computing are faced with dizzying decisions over where to place their faith.

AWS still dominates the cloud infrastructure market and Google is growing fast, but we’re here to give Microsoft Azure a little love, too.

Microsoft Azure may still be somewhat in Amazon’s wake, but there are several compelling reasons why businesses shouldn’t just assume that AWS is right for them. In fact, more than 95% of Fortune 500 companies use Azure today. Maybe they’re onto something?

Considering Azure for your business? We can help.

Now without further ado, let’s get into some key selling points for Azure

Software-Native Strength

If there is one particular area where Microsoft beats all its cloud rivals hands-down, it’s Software as a Service (SaaS). With over four decades of creating enterprise-grade software, Microsoft has the legacy and expertise to create the kind of powerful cloud-based software that other companies could only dream of. Just think about how Microsoft Office, Outlook, SharePoint and Skype have been integrated not just into Microsoft 365, but also into our daily lives.

Of course, you also have the Windows and Windows Server operating systems and the SQL Server database management systems. Although you can access these services via AWS, you will pay more for the privilege. As the owner of the licences for these products, Microsoft is in a position to offer attractive deals to businesses that favor Azure, including reduced pricing and extended security updates.

Another example where Microsoft is ahead of the curve is in enterprise augmented reality (AR). Take its HoloLens for example, which is already helping car manufacturers save money on building expensive prototypes by enabling virtual collaboration using 3D avatars and graphical overlays. Pretty cool stuff, right?!

There’s no doubt that AWS will continue gobble up copious amounts of software companies in an attempt to redress the competitive balance, but with over 5,000 computer software engineers and computer scientists on their books, Microsoft is unlikely to be beaten on the enterprise software front any time soon.

A Focus on Hybrid

While many of their competitors (with the exception of IBM) are myopically focused on cloud development, Microsoft Azure seems determined to invest just as much in edge technologies. Azure Stack is proof of this. Stack is a hybrid cloud computing solution focused on helping businesses deploy cloud applications and services from their own data centers. The on-premises tech is delivered via third-party vendors such as Cisco, Dell EMC, HPE or Lenovo with businesses able to choose from a menu of options.

With most businesses expressing a preference for developing a hybrid cloud architecture, Microsoft is in the best position to deliver.

Cutting-Edge Development

Microsoft is also engaged in some exciting projects on the cutting-edge of enterprise IT. These include Azure Sphere, an operating system dedicated to securing and managing the ‘internet of things,’ as well as Azure Cognitive Services and Azure Machine Learning, two services aimed at bringing artificial intelligence to the masses.

Maximizing performance while minimizing costs for your data center has never been easier.

The Satya Factor

Last but not least, we have the impressive track record of Satya Nadella, Microsoft’s CEO. Over his five years at the helm of Microsoft, the Indian-American businessman has presided over a staggering revival in the IT giant. If there is one person business owners seem quite comfortable putting their faith in, it would be Nadella.

Consult with a Cloud Expert

When it comes to cloud native and hybrid cloud environments, there’s no one-size-fits-all solution. There are a variety of factors that businesses need to consider before deciding what type of architecture is best for them and which cloud platform to host on, but that doesn’t mean it needs to be hard.

Azure solution architecture experts at Shamrock have helped thousands of customers with cloud migrations, cloud cost management, orchestration, security and more, and our cloud experts have saved our customers over $100 million in the process.

Even if Azure isn’t right for your business, Shamrock can help get you set up with AWS, GCP or a number of other public and private cloud vendors and get you the best rates in the industry, guaranteed.

Don’t be shy, get your free cloud consultation today!

As we’ve said in previous posts, when it comes to migrating to the cloud, the Devil really is in the detail. Although Microsoft Azure is definitely providing an attractive offer for enterprise cloud consumers, AWS, Google and even the smaller cloud providers may have a solution more catered to your needs. As we are vendor-neutral, you can be sure that we will give you unbiased advice while unlocking some of the best cloud deals on the market.

Jay Carvin

Jay Carvin

Jay Carvin brings over 8 years of industry experience as Shamrock’s Director of Sales. His mission is to provide Shamrock clients with the expertise and resources they need to drive their business forward while saving them time and money. From pricing & legal language negotiation to innovative network design, Jay’s expertise has been invaluable for helping our clients get the most bang for their buck. Prior to coming on board with Shamrock in 2016, Jay drove high-value sales for Level 3, TW Telecom, Cogent, and several other service providers in the medium & enterprise space. Away from work, Jay enjoys traveling, camping, and going to music shows.

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