Skip to main content
For Cybersecurity & IT Solutions Call (310) 955-1600
  • Contact Us
search
  • About Us
    • Message from the President

      Shamrock exists as a trusted ally to enterprise IT leaders responsible for making the most difficult and sensitive decisions related to technology procurement.

      We provide comprehensive and objective analysis at no cost to our customers, helping you make the right decisions on any product from any provider at the guaranteed best price.

      Paul Cooney
      President


      Contact me for a FREE on-site walk through.

      Schedule Now
    • Our Company
    • In The News
      News Press Release

      CIO Review Awarded Shamrock as “20 Most Promising AWS Solution Providers” for 2019

      We are proud to announce that Shamrock has been recognized by CIO Review at one of the “20 Most Promising AWS Solution Providers” for 2019! Check out the article on how our AWS solutions are changing the game for IT decision makers around the globe.
      News Press Release
      Shamrock & Google Come Together to Talk Cloud Computing
      News Press Release
      Insight Success: Shamrock Consulting Group: The 10 Most Innovative Telecom Solution Providers 2018
  • Solutions
      • Cloud Services
        • cdc-wide-v2Cloud Direct Connect

          Connect From Any Location To Any Cloud.

          AWS Direct Connect | Azure ExpressRoute | Google Cloud Interconnect | IBM Cloud Direct Link

          Shamrock can reduce your cloud egress costs by up to 80%

          Learn More
        • cloud-migration-v2Cloud Migration

          Proven leader with successful hands-on cloud deployments, systematically analyzing every aspect of your cloud infrastructure to avoid wasted dollars.

          34% Average Savings on Cloud Services through Shamrock

          Learn More
        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We will help you secure and easily monitor your corporate environment in real-time.

          An industry leader in corporate security

          Learn More
        • cloud-cost-optCloud Cost Management

          Shamrock has carefully vetted the top performing tools for public and private cloud orchestration and cost management to service deployments of any size, on any budget at guaranteed best rates.

          Shamrock can reduce your public cloud spend by 40%

          Learn More
        • Platinum Public Cloud Services
          • aws-plat-v2

            Whether you’re looking to migrate to AWS, better manage your current AWS environment, or expand your capabilities within AWS, Shamrock can help.

            We’re top rated AWS consultants for a reason – because we’re a team of vendor-neutral, award-winning cloud experts who always act in the best interests of our clients, and we always guarantee the best price on AWS products and services.

            Learn More
          • azure-plat

            We’ll help you maximize your Azure experience and take your business to the next level by designing, deploying and managing scalable infrastructure and application-based solutions. We’ll even facilitate your migration from your on-prem or environment or from another cloud provider to Azure, in whatever capacity you choose.

            Shamrock is a Certified MS Azure Partner, offering expert consulting services at the guaranteed best price.

            Learn More
          • gcp-plat

            Google’s Partner Network is one of the most prestigious in the industry, and Shamrock is honored to be a part of it. As a Google Partner, Shamrock is your go-to resource for support in GCP. We provide free 24/7 US-based support, migration support, scalable solutions, cloud cost management and more within GCP, all for the guaranteed best price.

            Shamrock is the market leader in GCP cost reduction, GCP migration services, GCP Interconnect direct connects and much more.

            Learn More
      • Data Center
        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment. Join our growing list of Fortune 500, Fortune 100 and Fortune 50 customers and see why Shamrock is an industry leader in corporate security.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

          Learn More
        • data-center-colocation-v2(1)Colocation

          We’ve been recognized as an industry leader in data center sourcing and procurement on a global scale. We represent every major data center operator both domestically and globally, so no matter the size, scope or area of your needs, we’ve got you covered. With over 1,200 major networks, enterprises, and business partners available for interconnection and traffic exchange via direct cross connects, peering and Ethernet services

          We Sell Data Center Space!

          Learn More
        • cdc-wide-v2Cloud Direct Connect

          Shamrock is an industry leader in provisioning cloud direct connects from any business or data center location, anywhere in the world, at any speed (10 Mbps to 100Gbps).

          We’re also the exclusive solution provider for 100G cloud direct connects into Google Cloud Interconnect and AWS Direct Connect.

          Join Out 100GIG Pilot Program.

          Learn More
      • Telecom Solutions
        • tem-squareTelecom Expense Management (TEM)

          Our portfolio of services includes business process outsourcing (BPO), telecommunication audit, procurement advisory, and wireless expense management. We strive to produce sustained results for your organization.

          Learn More
        • ent-mob-squareEnterprise Mobility Management

          Shamrock’s mobile cost management experts can help you drastically reduce your enterprise mobility costs without any provider or contract changes. Our technology uses patented algorithms and machine learning. The result: instant and tangible savings!

          Learn More
        • art1-new-1-smallVoice Services

          Shamrock Consulting provides Long Distance Services with cost-effective in-state, state-to-state, international and toll-free calling for businesses. International or Domestic Toll-Free Numbers, Conferencing Services, powerful cost-management options.

          Learn More
        • ucaas-thumb-optUCaaS / Hosted PBX

          As industry-leading UCaaS consultants, Shamrock has negotiated direct partnerships with every major UCaaS provider to ensure that our clients receive the best possible solution at the best possible price. Guaranteed.

          Learn More
        • 3-new-smallAnalog Line Consolidation

          Dynamically manage traffic pattern changes and get high-quality, reliable voice services that leverage your existing PBX investment. Pbx Service Providers, SIP Service, Pbx Pricing, Cloud Pbx and more.

          34% Average Cost Savings with Shamrock

          Learn More
      • WAN Solutions
        • 2-new-1Broadband Aggregation

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

          Learn More
        • art2-1-new-smallInternet Access

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

          Learn More
        • art8-new-smallPrivate WAN (MPLS / VPLS)

          Global enterprises, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets. Shamrock Consulting Group can design wide area networks for any size, any budget, anywhere.

          Let's Start With Understanding Your WAN Objectives!

          Learn More
        • art3-new-smallDark Fiber

          We partner directly with every major Dark Fiber providers in the U.S., Europe and Asia-Pacific. We also work with cities and municipalities such as Los Angeles County, Orange County, the San Francisco Bay Area, New York City and elsewhere to find you the best possible solution at the guaranteed best price.

          Looking for fiber providers in your area?

          Learn More
        • art7-new-smallSD-WAN

          As top-rated SD WAN consultants who partner directly with every leading SD WAN provider in the industry, Shamrock is committed to helping you make well-informed procurement decisions at the guaranteed best price. We offer a free consultation to identify the best solution for your needs and budget.

          Considering an SD-WAN solution for your company?

          Learn More
      • Cybersecurity
        • crowd-strikeCrowdstrike EDR/MDR

          As a CrowdStrike partner, the Shamrock team as a whole are big fans of the company’s cloud native endpoint protection platform. But don’t take our word for it – we’ve had hundreds of customers using CrowdStrike tell us how much they love the platform, and many of them have said that they have no idea how they ever lived without it.

          Licensing discounts of up to 50 percent below market rates.

          Learn More
        • penntesting-v2Penetration Testing

          We’ve formed deep partnerships with the most trustworthy cybersecurity vendors in the industry, and we guarantee the best price from every single one of them. Black, White & Gray Box Testing, Cloud Pentesting, Mobile & Web App Pentesting, Wireless Pentesting, Physical Pentesting, Client-Side Pentesting. In addition to pentesting, we can also help you out with next-generation firewalls, endpoint protection and corporate email security.
          Schedule Your Free Pentest Analysis.

          Learn More
        • vulnerability-testingVulnerability Management

          We take a look at some great security solutions that achieve real time visibility into all aspects of a corporate network, even reaching the most remotely deployed endpoints. If you’re interested (and you probably should be), Shamrock Consulting Group can secure these cutting-edge tools for you at the best prices.

          We can offer the best prices on CrowdStrike products and can also provide a free security assessment.

          Learn More
        • ngfwNGFW & Software Defined Perimeter

          How can companies be both agile and secure in these unprecedented times? For help with empowering your WFH teams with the tools and processes they need, speak to a Shamrock consultant today.

          Our strategic partners are comprised of the very best in the industry from a security standpoint (Trustwave, AlertLogic, CrowdStrike, Fortinet, PaloAlto, Carbon Black, etc.).

          Learn More
        • cloud-security-smallCloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

          Learn More
  • RFP Services
  • Industries
    • biotech-telecom-consulting-v2Biotech

      Safeguard Proprietary, Mission Critical Data Whether its R&D for a world changing innovation or straightforward emails to accounting, Shamrock provides a comprehensive suite of security services – including Managed Firewall, Intrusion Detection/Prevention, and Vulnerability Scanning – to ensure that your organization’s data is safeguarded and kept out of the wrong hands.

      Let's Start With Understanding Your Biotech Telecom Objectives!

      Learn More
    • real-estate-construction-cloud-solutionsConstruction & Development

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global development company, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Construction and Development industry at guaranteed best rates.

      Let's Start With Understanding Your Telecom Objectives for Construction & Development sites!

      Learn More
    • finance-cloud-solutionsFinance

      Shamrock Consulting Group’s Financial Services practice offers customers robust custom architected network, cloud, data center, and unified communications solutions that provide the security, compliance, and uptime their organizations require to function on a day-to-day basis.

      Let's Start With Understanding Your Financial Organization's Telecom Objectives!

      Learn More
    • healthcare-cloud-solutionsHealthcare

      Shamrock has cross-disciplinary knowledge of healthcare-specific IT apps. Shamrock has extensive rural network design and build experience. In addition to 100+ partners, Shamrock has experience, connections and industry tools to identify, design to, spec, procure and project manage complex multi-vendor deployments. Healthcare institutions, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets.

      Let's Start With Understanding Your Healthcare Telecom Objectives!

      Learn More
    • media-entertainment-cloud-solutionsMedia & Entertainment

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next-generation global studio, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Media and Entertainment industry at guaranteed best rates. Nobody delivers more connectivity solutions to Media and Entertainment companies than Shamrock Consulting Group!

      300+ Media and Entertainment Customers Served!

      Learn More
    • retail-cloud-solutionsRetail / Restaurant

      Shamrock Consulting Group offers its retail customers the best-fit, access technologies at each of their sites to ensure complete coverage and uptime at low costs. We design solutions that provide PCI-compliant security for credit card transactions and support for data communications for key retail applications—including point-of-sale, back-office systems, training, and digital video surveillance.

      Let's Start With Understanding Your Retail Business Operational Objectives!

      Learn More
    • saas-cloud-solutionsSAAS Providers

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global Software as a Service Platform, Shamrock Consulting Group has turnkey solutions tailored to the needs of the SaaS Industry at guaranteed best rates. Low, Mid, and High-density data center options with robust connectivity options to extend service coverage all over the globe.

      Let's Start With Understanding Your SAAS Objectives!

      Learn More
  • Tools
  • Press
  • Contact Us

How to Choose the Right Data Center Location

How To Choose Right Data Center Location

A common refrain among those in the real estate industry is that there are 3 essential considerations when investing in real estate: Location, location, location.

The same is true when deciding where to put your company’s data.

Assuming your company has outgrown your on-premise hardware and you‘re looking to either build or set up your own data center rather than use a hosting provider or colo facility, this article will serve to help you determine the best location for your business.

Even if you’re looking at a hosting provider or colo, some the following advice will still apply to you, so don’t go anywhere yet – you just might learn a little something.

Before we begin, let’s be clear: there is no such thing as the ‘perfect’ data center. You will always have to weigh cost, risk and performance along the way.

If you get stuck at a certain stage or just have general questions about your current data center setup, Shamrock can help. We’ve worked with hundreds of customers to help them maximize efficiencies while minimizing costs, and we’d love to do the same for you!

Natural Disasters and Weather-Related Events

One of the biggest considerations to make in terms of risk is how vulnerable your data center is to natural disasters such as earthquakes, tornados, hurricanes, blizzards, floods, monsoons, tsunamis, lightning storms and other natural events.

Although data center owners in at-risk areas are generally well-prepared for such events and typically have standard procedures for maintaining active service, certain particularly severe events can overwhelm even the most prepared and lead to a variety of complications such as enforced evacuations and city-wide power shutdowns.

Data center locations: If there is a high level of risk either where your current data center(s) is located or where you’re looking to put a future data center, the topology becomes critical. If your data center goes down, will services failover to another colo facility in the same city, or to one in another state or country? The first situation may be acceptable in tornado alley, for example, but probably won’t be of much use during a Florida hurricane or San Francisco earthquake.

Climate extremes are often less of a “risk issue” and more likely an issue of cost. Data centers in hot, humid climates for example will gobble up electricity lightning-fast via air conditioning provisions, which is one reason why some big players like Google and Facebook are building out data centers in cold regions like Scandinavia and even the Arctic Circle.

It’s important to remember that dry climates almost always better than humid ones since damp data centers will lead to corrosion and short-circuits.

Geopolitical Factors

Odds are, no one in their right mind is going to consider building their colo facility in a warzone, but virtually every country and specific region on Earth comes its own blend of geographical and political factors which can affect the risk profile and the cost implications of your data center build.

Negative factors include political and economic instability, poor data security compliance, risk of terrorism and an insecure power supply.

Positive factors, on the other hand, include the opposites of those listed above (obviously), but also things like corporate tax breaks, low-cost electricity, established network infrastructure and a favorable exchange rate.

One of the most important technical and geopolitical factors of all is the cost associated with international transmission and storage of data, which is continuously rising at lightspeed. For example, the recent movement towards greater data sovereignty (and reactions against this) is leading companies like Microsoft to choose to manage non-US data centers via third parties based in the host country. This is something smaller businesses should consider also, as exporting data across geographical borders can be fraught with danger.

Interesting side note about the geopolitical positioning of the Big Three (AWS, Azure, GCP):

There is a clear trend amongst Amazon, Microsoft and Google to build their respective data centers as far from Russian soil as possible, given the unpredictable and downright volatile political situation there. Conversely, they all tend to favor areas where political control is, shall we say, a little bit less ambiguous (the possible exception being Google in Belgium). While it may seem like a relatively small consideration, it’s a fascinating trend and a crystal-clear collective statement from the 3 largest cloud computing platforms on the planet with regards to the far-reaching effects of the geopolitical landscape.

How Close to Your Customers Should You be?

If you’re wondering how proximity to your customers might affect business performance, much will depend on the type of interaction your customers have with your business.

For example, if you are a big media company publishing regular content including high-bandwidth HD video and real-time viewer interactions, closer is most definitely better.

Geographical distance, however, can be mitigated by using content delivery networks (CDNs). CDNs specialize in delivering internet files such as webpages, stylesheets, JavaScript, images and videos. Content is cached at the network edge to make content delivery more efficient and provide redundancy. CDNs also protect against DDoS attacks and help reduce bandwidth costs.

For businesses looking mainly to store data and run email servers, distance is less of a factor than, say, data security and cost, therefore geographically remote data centers become less of a problem.

If you’re unsure where your most loyal visitors are located, this data can be extracted from Google Analytics or whatever other analytics software you’re using. Simply put, setting up a data center in the same city as your customers can be beneficial in terms of both performance and branding.

Maximizing performance while minimizing costs for your data center has never been easier.

ASK US

More Proximity Considerations

In addition to customer proximity considerations, you should also think about your data center’s proximity to your own business and whether you’re your colo is well-placed enough to attract talented employees.

Some business owners simply like having their data center close by in order to check on things or carry out some hands-on management whenever they want. If you are one of those people, spoiler alert: proximity should probably factor into your decision making.

It’s also vital that the country or region you choose is well-situated to attract the level of network expertise your business needs. If you’re leveraging state-of-the-art technologies, for instance, having confidence in your colo staff’s ability to solve issues locally is huge. Inside the U.S., larger cities obviously have the deepest talent pools, but it’s also a good idea to expand your search to universities and colleges with strong track records of producing top technology talent.

In a global sense, countries with a strong tech reputations include China, Germany, Japan, Singapore, South Korea, Sweden, Switzerland and the UK. The local price of wages will also likely be a big factor in the location you eventually opt for.

Agility vs. Control

Are you a lean, mean, agile company willing to pay more for top talent, connectivity and the latest network technology? Or, are you interested in cutting costs while establishing a long-term data center with a loyal workforce?

In the first case, metropolitan data centers would generally be better as you will have earlier access to new tech developments and be able to recruit talented and hungry IT professionals. Interconnection is also more readily available in urban colo facilities with big network operators, more service provider options and more expansive dark fiber availability. On the negative side, though, urban data centers are expensive and expanding or building out your own data center can be difficult due to limitations of space.

Rural locations are cheaper and tend to give you more control over how you want to run and develop, however there is likely to be fewer carrier access points, maintenance can take an eternity and you will always be just a little behind the times when it comes to best practices and new technology developments.

How Can Shamrock Help You?

Data center solutions: There is a lot to consider when deciding on a new home for your data center, but that doesn’t mean it should be hard. We’ll make the process easy by leveraging decades of colo expertise and hundreds of successful projects run for our customers.

Our consultations (and many of our services) are completely free and we guarantee the best price on any product or solution from any provider, anywhere in the world.

Questions about capacity, power or cooling for your colo?
How about SLAs and tax abatements?
Shamrock has your back.

TALK TO A COLO EXPERT
Marc O’Brien

Marc O’Brien is Vice President / General Manager for Shamrock Consulting Group’s Orange County Territory, and supports select national enterprise accounts. He comes from a strong finance and consulting background in AON’s Business Consulting Practice, helping multi-billion dollar companies operationalize finances to fund and hedge $B+ liabilities. His strong financial background has been invaluable, merging his passion for bleeding edge technology with his knack for helping companies understand the true costs of adoption. When Marc is away from the office he enjoys golfing, hiking, working out, and spending time with his wife, Kelsey.

best-price-guarantee-tick
Learn About Our Best Price Guarantee