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  • About Us
    • Message from the President

      Shamrock exists as a trusted ally to enterprise IT leaders responsible for making the most difficult and sensitive decisions related to technology procurement.

      We provide comprehensive and objective analysis at no cost to our customers, helping you make the right decisions on any product from any provider at the guaranteed best price.

      Paul Cooney
      President


      Contact me for a FREE on-site walk through.

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    • Our Company
    • In The News
      News Press Release

      CIO Review Awarded Shamrock as “20 Most Promising AWS Solution Providers” for 2019

      We are proud to announce that Shamrock has been recognized by CIO Review at one of the “20 Most Promising AWS Solution Providers” for 2019! Check out the article on how our AWS solutions are changing the game for IT decision makers around the globe.
      News Press Release
      Shamrock & Google Come Together to Talk Cloud Computing
      News Press Release
      Insight Success: Shamrock Consulting Group: The 10 Most Innovative Telecom Solution Providers 2018
  • Solutions
      • Cloud Services
        • cdc-wide-v2Cloud Direct Connect

          Connect From Any Location To Any Cloud.

          AWS Direct Connect | Azure ExpressRoute | Google Cloud Interconnect | IBM Cloud Direct Link

          Shamrock can reduce your cloud egress costs by up to 80%

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        • cloud-migration-v2Cloud Migration

          Proven leader with successful hands-on cloud deployments, systematically analyzing every aspect of your cloud infrastructure to avoid wasted dollars.

          34% Average Savings on Cloud Services through Shamrock

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        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We will help you secure and easily monitor your corporate environment in real-time.

          An industry leader in corporate security

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        • cloud-cost-optCloud Cost Management

          Shamrock has carefully vetted the top performing tools for public and private cloud orchestration and cost management to service deployments of any size, on any budget at guaranteed best rates.

          Shamrock can reduce your public cloud spend by 40%

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        • Platinum Public Cloud Services
          • aws-plat-v2

            Whether you’re looking to migrate to AWS, better manage your current AWS environment, or expand your capabilities within AWS, Shamrock can help.

            We’re top rated AWS consultants for a reason – because we’re a team of vendor-neutral, award-winning cloud experts who always act in the best interests of our clients, and we always guarantee the best price on AWS products and services.

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          • azure-plat

            We’ll help you maximize your Azure experience and take your business to the next level by designing, deploying and managing scalable infrastructure and application-based solutions. We’ll even facilitate your migration from your on-prem or environment or from another cloud provider to Azure, in whatever capacity you choose.

            Shamrock is a Certified MS Azure Partner, offering expert consulting services at the guaranteed best price.

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          • gcp-plat

            Google’s Partner Network is one of the most prestigious in the industry, and Shamrock is honored to be a part of it. As a Google Partner, Shamrock is your go-to resource for support in GCP. We provide free 24/7 US-based support, migration support, scalable solutions, cloud cost management and more within GCP, all for the guaranteed best price.

            Shamrock is the market leader in GCP cost reduction, GCP migration services, GCP Interconnect direct connects and much more.

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      • Data Center
        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment. Join our growing list of Fortune 500, Fortune 100 and Fortune 50 customers and see why Shamrock is an industry leader in corporate security.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

          Learn More
        • data-center-colocation-v2(1)Colocation

          We’ve been recognized as an industry leader in data center sourcing and procurement on a global scale. We represent every major data center operator both domestically and globally, so no matter the size, scope or area of your needs, we’ve got you covered. With over 1,200 major networks, enterprises, and business partners available for interconnection and traffic exchange via direct cross connects, peering and Ethernet services

          We Sell Data Center Space!

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        • cdc-wide-v2Cloud Direct Connect

          Shamrock is an industry leader in provisioning cloud direct connects from any business or data center location, anywhere in the world, at any speed (10 Mbps to 100Gbps).

          We’re also the exclusive solution provider for 100G cloud direct connects into Google Cloud Interconnect and AWS Direct Connect.

          Join Out 100GIG Pilot Program.

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      • Telecom Solutions
        • tem-squareTelecom Expense Management (TEM)

          Our portfolio of services includes business process outsourcing (BPO), telecommunication audit, procurement advisory, and wireless expense management. We strive to produce sustained results for your organization.

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        • ent-mob-squareEnterprise Mobility Management

          Shamrock’s mobile cost management experts can help you drastically reduce your enterprise mobility costs without any provider or contract changes. Our technology uses patented algorithms and machine learning. The result: instant and tangible savings!

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        • art1-new-1-smallVoice Services

          Shamrock Consulting provides Long Distance Services with cost-effective in-state, state-to-state, international and toll-free calling for businesses. International or Domestic Toll-Free Numbers, Conferencing Services, powerful cost-management options.

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        • ucaas-thumb-optUCaaS / Hosted PBX

          As industry-leading UCaaS consultants, Shamrock has negotiated direct partnerships with every major UCaaS provider to ensure that our clients receive the best possible solution at the best possible price. Guaranteed.

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        • 3-new-smallAnalog Line Consolidation

          Dynamically manage traffic pattern changes and get high-quality, reliable voice services that leverage your existing PBX investment. Pbx Service Providers, SIP Service, Pbx Pricing, Cloud Pbx and more.

          34% Average Cost Savings with Shamrock

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      • WAN Solutions
        • 2-new-1Broadband Aggregation

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

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        • art2-1-new-smallInternet Access

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

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        • art8-new-smallPrivate WAN (MPLS / VPLS)

          Global enterprises, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets. Shamrock Consulting Group can design wide area networks for any size, any budget, anywhere.

          Let's Start With Understanding Your WAN Objectives!

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        • art3-new-smallDark Fiber

          We partner directly with every major Dark Fiber providers in the U.S., Europe and Asia-Pacific. We also work with cities and municipalities such as Los Angeles County, Orange County, the San Francisco Bay Area, New York City and elsewhere to find you the best possible solution at the guaranteed best price.

          Looking for fiber providers in your area?

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        • art7-new-smallSD-WAN

          As top-rated SD WAN consultants who partner directly with every leading SD WAN provider in the industry, Shamrock is committed to helping you make well-informed procurement decisions at the guaranteed best price. We offer a free consultation to identify the best solution for your needs and budget.

          Considering an SD-WAN solution for your company?

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      • Cybersecurity
        • crowd-strikeCrowdstrike EDR/MDR

          As a CrowdStrike partner, the Shamrock team as a whole are big fans of the company’s cloud native endpoint protection platform. But don’t take our word for it – we’ve had hundreds of customers using CrowdStrike tell us how much they love the platform, and many of them have said that they have no idea how they ever lived without it.

          Licensing discounts of up to 50 percent below market rates.

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        • penntesting-v2Penetration Testing

          We’ve formed deep partnerships with the most trustworthy cybersecurity vendors in the industry, and we guarantee the best price from every single one of them. Black, White & Gray Box Testing, Cloud Pentesting, Mobile & Web App Pentesting, Wireless Pentesting, Physical Pentesting, Client-Side Pentesting. In addition to pentesting, we can also help you out with next-generation firewalls, endpoint protection and corporate email security.
          Schedule Your Free Pentest Analysis.

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        • vulnerability-testingVulnerability Management

          We take a look at some great security solutions that achieve real time visibility into all aspects of a corporate network, even reaching the most remotely deployed endpoints. If you’re interested (and you probably should be), Shamrock Consulting Group can secure these cutting-edge tools for you at the best prices.

          We can offer the best prices on CrowdStrike products and can also provide a free security assessment.

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        • ngfwNGFW & Software Defined Perimeter

          How can companies be both agile and secure in these unprecedented times? For help with empowering your WFH teams with the tools and processes they need, speak to a Shamrock consultant today.

          Our strategic partners are comprised of the very best in the industry from a security standpoint (Trustwave, AlertLogic, CrowdStrike, Fortinet, PaloAlto, Carbon Black, etc.).

          Learn More
        • cloud-security-smallCloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

          Learn More
  • RFP Services
  • Industries
    • biotech-telecom-consulting-v2Biotech

      Safeguard Proprietary, Mission Critical Data Whether its R&D for a world changing innovation or straightforward emails to accounting, Shamrock provides a comprehensive suite of security services – including Managed Firewall, Intrusion Detection/Prevention, and Vulnerability Scanning – to ensure that your organization’s data is safeguarded and kept out of the wrong hands.

      Let's Start With Understanding Your Biotech Telecom Objectives!

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    • real-estate-construction-cloud-solutionsConstruction & Development

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global development company, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Construction and Development industry at guaranteed best rates.

      Let's Start With Understanding Your Telecom Objectives for Construction & Development sites!

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    • finance-cloud-solutionsFinance

      Shamrock Consulting Group’s Financial Services practice offers customers robust custom architected network, cloud, data center, and unified communications solutions that provide the security, compliance, and uptime their organizations require to function on a day-to-day basis.

      Let's Start With Understanding Your Financial Organization's Telecom Objectives!

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    • healthcare-cloud-solutionsHealthcare

      Shamrock has cross-disciplinary knowledge of healthcare-specific IT apps. Shamrock has extensive rural network design and build experience. In addition to 100+ partners, Shamrock has experience, connections and industry tools to identify, design to, spec, procure and project manage complex multi-vendor deployments. Healthcare institutions, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets.

      Let's Start With Understanding Your Healthcare Telecom Objectives!

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    • media-entertainment-cloud-solutionsMedia & Entertainment

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next-generation global studio, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Media and Entertainment industry at guaranteed best rates. Nobody delivers more connectivity solutions to Media and Entertainment companies than Shamrock Consulting Group!

      300+ Media and Entertainment Customers Served!

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    • retail-cloud-solutionsRetail / Restaurant

      Shamrock Consulting Group offers its retail customers the best-fit, access technologies at each of their sites to ensure complete coverage and uptime at low costs. We design solutions that provide PCI-compliant security for credit card transactions and support for data communications for key retail applications—including point-of-sale, back-office systems, training, and digital video surveillance.

      Let's Start With Understanding Your Retail Business Operational Objectives!

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    • saas-cloud-solutionsSAAS Providers

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global Software as a Service Platform, Shamrock Consulting Group has turnkey solutions tailored to the needs of the SaaS Industry at guaranteed best rates. Low, Mid, and High-density data center options with robust connectivity options to extend service coverage all over the globe.

      Let's Start With Understanding Your SAAS Objectives!

      Learn More
  • Tools
  • Press
  • Contact Us

Vertical Spotlight: How Azure is Helping to Reinvent Retail

Microsoft Azure Reinvent Retail

Microsoft has turned their attention to the retail industry and for very good reason. While AWS is still the clear market leader in the public cloud space, many of the top retailers see Amazon as a competitor and feel more than a little uncomfortable with the idea of sending their hard-earned dollars into their rival’s deep pockets. As a result, many retailers have turned to the cloud provider standing next in line: Microsoft – a familiar face amidst a world of upstart disruptors.

Some of the retailers who have opted for Microsoft Azure are Arca Continental, ASOS, Deschutes Brewery, Dixon Carphone, Kroger, Marks & Spencer and Walmart. If you happen to be a retailer and interested in joining the list, let us know.

Shamrock Consulting Group is a certified Azure partner and we can help you not only migrate to Azure for the guaranteed best rates in the industry, but we can also assist with a whole host of Azure-related services such as:

Enterprise-Level Support

Cost Management Tools

App Migration Support

Architecture Reviews

Net 30-Day Billing

Azure Savings 25-35%

So now that we know why retailers in general favor Azure over any other cloud platform, let’s dig into what Microsoft is actually offering those retailers who choose them:

Appsource: Microsoft’s Suite of Retail-Focused Apps

Microsoft Azure has partnered with a number of companies who are developing powerful retail and packaged goods-focused apps and solutions to help stores run and grow their businesses. These apps are available via the Microsoft AppSource app store.

Search results can be refined by industry simply by ticking the ‘retail’ checkbox (there are over 1,200 apps in this sector). Any app can be trialled for free, and Shamrock can help you correctly implement these apps on Azure for maximum efficiency and cost-savings.

Appsource Applications include:

  • Neal Analytics SKU assortment optimization, which promises a new way to ensure the right products are on the right shelves in every store.
  • Flintfox RMx, on the other hand, is all about pricing. Described as a hyper-performing price engine, RMx can provide sub-millisecond response to price changes, helping retailers to tightly control pricing strategy and promotions.
  • AFS Technologies provides an app to help in-store staff comply with store promotions, improve shelf performance and optimize retail operations.
  • Azure users can also integrate apps with Dynamics 365. These include Scaptify (which connects Dynamics Business Central with Shopify), HR Plus, Stock Management, Maplytics™ and Trial.

Deep Personalization

For most retailers, developing a personal relationship with your customers is high on your list of priorities. It also happens to be an area that Amazon is renowned for.

Determined not to be outdone, Microsoft is increasingly promoting Azure’s ability to gather and present data to enable retailers to anticipate their customers’ needs and interests, responding with personalized offers across all of their retail channels.

Microsoft talks about hyper-personalization these days, bringing previously siloed data sets together and spotting more subtle behaviors within larger patterns. In a recent podcast, Microsoft Industry Solutions Executive for Retail in Australia, Marcy Larsen, explained how hyper-personalization is moving beyond marketing and affecting supply chains. This, in turn, enables retailers to spot wider trends and use this knowledge to adjust strategy.

Hyper-personalization is challenging for big retailers who may have inventories numbering in the tens of thousands, with thousands of new products released each week. Microsoft is offering Azure as the solution that will ensure brands remain relevant to their customers and that their promotions are more targeted, thus increasing sales. Microsoft is also heavily promoting Azure’s ability to personalize customer service delivery.

Responsive Stores

Microsoft has also been working closely with retailers on innovations such as Synchronized Shopping and ‘smart shelves’.

With Synchronized Shopping, web visitors can store the details of products they’re interested in on their smartphone and receive subtle alerts whenever they walk past a store where that product is available. It’s a lot like, ‘check item is in store’ except in reverse, as the store reaches out to you when it has the products you want.

Additionally, Microsoft has partnered with Kroger on Azure-connected  ‘smart shelves,’ more properly known as EDGE (Enhanced Display for Grocery Environment).

Microsoft EDGE is the Internet of Things in action, with digital shelf displays responding to your shopping preferences (recorded on your smartphone) to indicate products of interest and provide personalized information relating your interests to the product in hand. For example, if you have indicated that you are gluten intolerant, the smart shelf might highlight that the bread you are currently looking at contains gluten but another loaf nearby is gluten-free.

Increasing the number of touchpoints between customers and retailers in this way provides even richer data. With all of these technologies dependent on real-time processing and vast data storage capabilities, Azure is positioning itself as the platform that can best deliver this type of experience.

Iron-Clad Security

Retailers are becoming more conscious of the huge risks involved in failing to securely transmit and store customer and employee data. As a trusted security provider for 95% of Fortune 500 companies, this is another area where Microsoft clearly feels it can present Azure as not just the best security solution, but the only one.

Azure centralizes user control of security, compliance and privacy in its Trust Center which is packed with resources and tools for Azure users. Azure also integrates with Active Directory, enabling retailers to use the familiar hierarchical system to set user permissions and control data access. For application developers, Azure DevOps Services provides a way for building applications with security and compliance policies hard-wired in.

Data resilience is also critical for retailers who can lose hundreds of thousands of dollars in the blink of an eye should their networks go down. Microsoft Azure offers powerful business continuity and data recovery (BCDR) integrations for increased peace of mind.

Interested in a complimentary review of your security configurations? Shamrock can help. We are a vendor-neutral consultancy and can offer experienced advice with regards to how you’re provisioning security for your business.

Advanced Analytics

Creating personalized offers, forecasting trends, serving customers, responding to real-time online and in-store behaviors, detecting cyber threats and fine-tuning the supply chain are all types of things that depend heavily on analytics. Not just the ability to access, aggregate and report big data, but also to use algorithms to analyze data and spot trends and anomalies within it.

Ultimately, the retail businesses that thrive are generally going to be those who can best tap into and utilize the vast quantities of information at their disposal. Whether its understanding the deep motivations of customers from online behavior, drawing actionable insights from in-store activities or identifying and mitigating sophisticated cybersecurity threats, Azure provides some really good tools to help you and your team turn raw data into actionable insights.

Azure advanced analytics draws upon a variety of modeling techniques to enable predictive processing and automated decision-making with machine learning helping these processes become smarter over time.

Azure offers analytics software and services which are reliable, secure, agile and available across multiple channels. This is yet another lure for retailers who are anxious to embrace the cloud yet unwilling to fund Amazon in the process.

Don’t Do It Alone!

In recent years, Microsoft Azure has made a concerted effort to target retail companies and, to some extent, reinvent the way these companies do business. If you are a retail company and are interested in what Azure has to offer, check out our Microsoft Azure Consulting Services  to learn more about what we do with Azure and how we can help your business.

As certified Microsoft Azure partners, we are uniquely positioned to offer the best prices on Azure products and services. But we’re not just an Azure partner. As a vendor neutral consultancy, we also offer the best rates on products and services thanks to our partnerships with AWS, Google Cloud Platform and many more public, private and hybrid cloud vendors.

Regardless of which cloud vendor makes the most sense for your company, Shamrock can help. Whether you’re looking to migrate from your on-premise network or existing cloud provider, or if you’re already using Azure (or another cloud platform) today, we can help you architect and orchestrate your environment to find maximum cost efficiencies (our clients save an average of 25-35% on their existing cloud costs).

Don’t miss a golden opportunity to increase your efficiency and decrease your costs in the cloud. Talk to a cloud expert at Shamrock today!

Ben Ferguson

Ben Ferguson is the Vice President and Senior Network Architect for Shamrock Consulting Group, an industry leader in digital transformation solutions. Since his departure from Biochemical research in 2004, Ben has built core competencies around cloud direct connects and cloud cost reduction, enterprise wide area network architecture, high density data center deployments, cybersecurity and Voice over IP telephony. Ben has designed hundreds of complex networks for some of the largest companies in the world and he’s helped Shamrock become a top partner of the 3 largest public cloud platforms for AWS, Azure and GCP consulting. When he takes the occasional break from designing networks, he enjoys surfing, golf, working out, trying new restaurants and spending time with his wife, Linsey, his son, Weston and his dog, Hamilton.

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