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    • Message from the President

      Shamrock exists as a trusted ally to enterprise IT leaders responsible for making the most difficult and sensitive decisions related to technology procurement.

      We provide comprehensive and objective analysis at no cost to our customers, helping you make the right decisions on any product from any provider at the guaranteed best price.

      Paul Cooney
      President


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    • Our Company
    • In The News
      News Press Release

      CIO Review Awarded Shamrock as “20 Most Promising AWS Solution Providers” for 2019

      We are proud to announce that Shamrock has been recognized by CIO Review at one of the “20 Most Promising AWS Solution Providers” for 2019! Check out the article on how our AWS solutions are changing the game for IT decision makers around the globe.
      News Press Release
      Shamrock & Google Come Together to Talk Cloud Computing
      News Press Release
      Insight Success: Shamrock Consulting Group: The 10 Most Innovative Telecom Solution Providers 2018
  • Solutions
      • Cloud Services
        • cdc-wide-v2Cloud Direct Connect

          Connect From Any Location To Any Cloud.

          AWS Direct Connect | Azure ExpressRoute | Google Cloud Interconnect | IBM Cloud Direct Link

          Shamrock can reduce your cloud egress costs by up to 80%

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        • cloud-migration-v2Cloud Migration

          Proven leader with successful hands-on cloud deployments, systematically analyzing every aspect of your cloud infrastructure to avoid wasted dollars.

          34% Average Savings on Cloud Services through Shamrock

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        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We will help you secure and easily monitor your corporate environment in real-time.

          An industry leader in corporate security

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        • cloud-cost-optCloud Cost Management

          Shamrock has carefully vetted the top performing tools for public and private cloud orchestration and cost management to service deployments of any size, on any budget at guaranteed best rates.

          Shamrock can reduce your public cloud spend by 40%

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        • Platinum Public Cloud Services
          • aws-plat-v2

            Whether you’re looking to migrate to AWS, better manage your current AWS environment, or expand your capabilities within AWS, Shamrock can help.

            We’re top rated AWS consultants for a reason – because we’re a team of vendor-neutral, award-winning cloud experts who always act in the best interests of our clients, and we always guarantee the best price on AWS products and services.

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          • azure-plat

            We’ll help you maximize your Azure experience and take your business to the next level by designing, deploying and managing scalable infrastructure and application-based solutions. We’ll even facilitate your migration from your on-prem or environment or from another cloud provider to Azure, in whatever capacity you choose.

            Shamrock is a Certified MS Azure Partner, offering expert consulting services at the guaranteed best price.

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          • gcp-plat

            Google’s Partner Network is one of the most prestigious in the industry, and Shamrock is honored to be a part of it. As a Google Partner, Shamrock is your go-to resource for support in GCP. We provide free 24/7 US-based support, migration support, scalable solutions, cloud cost management and more within GCP, all for the guaranteed best price.

            Shamrock is the market leader in GCP cost reduction, GCP migration services, GCP Interconnect direct connects and much more.

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      • Data Center
        • cloud-security-1000×500(2)Cloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment. Join our growing list of Fortune 500, Fortune 100 and Fortune 50 customers and see why Shamrock is an industry leader in corporate security.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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        • data-center-colocation-v2(1)Colocation

          We’ve been recognized as an industry leader in data center sourcing and procurement on a global scale. We represent every major data center operator both domestically and globally, so no matter the size, scope or area of your needs, we’ve got you covered. With over 1,200 major networks, enterprises, and business partners available for interconnection and traffic exchange via direct cross connects, peering and Ethernet services

          We Sell Data Center Space!

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        • cdc-wide-v2Cloud Direct Connect

          Shamrock is an industry leader in provisioning cloud direct connects from any business or data center location, anywhere in the world, at any speed (10 Mbps to 100Gbps).

          We’re also the exclusive solution provider for 100G cloud direct connects into Google Cloud Interconnect and AWS Direct Connect.

          Join Out 100GIG Pilot Program.

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      • Telecom Solutions
        • tem-squareTelecom Expense Management (TEM)

          Our portfolio of services includes business process outsourcing (BPO), telecommunication audit, procurement advisory, and wireless expense management. We strive to produce sustained results for your organization.

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        • ent-mob-squareEnterprise Mobility Management

          Shamrock’s mobile cost management experts can help you drastically reduce your enterprise mobility costs without any provider or contract changes. Our technology uses patented algorithms and machine learning. The result: instant and tangible savings!

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        • art1-new-1-smallVoice Services

          Shamrock Consulting provides Long Distance Services with cost-effective in-state, state-to-state, international and toll-free calling for businesses. International or Domestic Toll-Free Numbers, Conferencing Services, powerful cost-management options.

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        • ucaas-thumb-optUCaaS / Hosted PBX

          As industry-leading UCaaS consultants, Shamrock has negotiated direct partnerships with every major UCaaS provider to ensure that our clients receive the best possible solution at the best possible price. Guaranteed.

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        • 3-new-smallAnalog Line Consolidation

          Dynamically manage traffic pattern changes and get high-quality, reliable voice services that leverage your existing PBX investment. Pbx Service Providers, SIP Service, Pbx Pricing, Cloud Pbx and more.

          34% Average Cost Savings with Shamrock

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      • WAN Solutions
        • 2-new-1Broadband Aggregation

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

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        • art2-1-new-smallInternet Access

          The need to future proof your network has created an unprecedented demand for fiber to the premise. Dark Fiber, Fiber Ethernet, DS3, OC-x, Fixed Wireless (Microwave, lazer, WIMAX), Ethernet over Copper (EOC), T1, NxT1, Cable, DS, Shamrock Consulting Group has all of your options in one place.

          Let's Start With Understanding Your Internet Access Options!

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        • art8-new-smallPrivate WAN (MPLS / VPLS)

          Global enterprises, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets. Shamrock Consulting Group can design wide area networks for any size, any budget, anywhere.

          Let's Start With Understanding Your WAN Objectives!

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        • art3-new-smallDark Fiber

          We partner directly with every major Dark Fiber providers in the U.S., Europe and Asia-Pacific. We also work with cities and municipalities such as Los Angeles County, Orange County, the San Francisco Bay Area, New York City and elsewhere to find you the best possible solution at the guaranteed best price.

          Looking for fiber providers in your area?

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        • art7-new-smallSD-WAN

          As top-rated SD WAN consultants who partner directly with every leading SD WAN provider in the industry, Shamrock is committed to helping you make well-informed procurement decisions at the guaranteed best price. We offer a free consultation to identify the best solution for your needs and budget.

          Considering an SD-WAN solution for your company?

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      • Cybersecurity
        • crowd-strikeCrowdstrike EDR/MDR

          As a CrowdStrike partner, the Shamrock team as a whole are big fans of the company’s cloud native endpoint protection platform. But don’t take our word for it – we’ve had hundreds of customers using CrowdStrike tell us how much they love the platform, and many of them have said that they have no idea how they ever lived without it.

          Licensing discounts of up to 50 percent below market rates.

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        • penntesting-v2Penetration Testing

          We’ve formed deep partnerships with the most trustworthy cybersecurity vendors in the industry, and we guarantee the best price from every single one of them. Black, White & Gray Box Testing, Cloud Pentesting, Mobile & Web App Pentesting, Wireless Pentesting, Physical Pentesting, Client-Side Pentesting. In addition to pentesting, we can also help you out with next-generation firewalls, endpoint protection and corporate email security.
          Schedule Your Free Pentest Analysis.

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        • vulnerability-testingVulnerability Management

          We take a look at some great security solutions that achieve real time visibility into all aspects of a corporate network, even reaching the most remotely deployed endpoints. If you’re interested (and you probably should be), Shamrock Consulting Group can secure these cutting-edge tools for you at the best prices.

          We can offer the best prices on CrowdStrike products and can also provide a free security assessment.

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        • ngfwNGFW & Software Defined Perimeter

          How can companies be both agile and secure in these unprecedented times? For help with empowering your WFH teams with the tools and processes they need, speak to a Shamrock consultant today.

          Our strategic partners are comprised of the very best in the industry from a security standpoint (Trustwave, AlertLogic, CrowdStrike, Fortinet, PaloAlto, Carbon Black, etc.).

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        • cloud-security-smallCloud Security

          Whether your company is premise-based, in a private cloud, hybrid cloud, or multi-cloud, Shamrock has you covered. We’ll help you secure and easily monitor your environment in real-time to ensure proactive protection of your corporate IT environment.

          Join our growing list of Fortune 500 and see why Shamrock is an industry leader in corporate security.

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  • RFP Services
  • Industries
    • biotech-telecom-consulting-v2Biotech

      Safeguard Proprietary, Mission Critical Data Whether its R&D for a world changing innovation or straightforward emails to accounting, Shamrock provides a comprehensive suite of security services – including Managed Firewall, Intrusion Detection/Prevention, and Vulnerability Scanning – to ensure that your organization’s data is safeguarded and kept out of the wrong hands.

      Let's Start With Understanding Your Biotech Telecom Objectives!

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    • real-estate-construction-cloud-solutionsConstruction & Development

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global development company, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Construction and Development industry at guaranteed best rates.

      Let's Start With Understanding Your Telecom Objectives for Construction & Development sites!

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    • finance-cloud-solutionsFinance

      Shamrock Consulting Group’s Financial Services practice offers customers robust custom architected network, cloud, data center, and unified communications solutions that provide the security, compliance, and uptime their organizations require to function on a day-to-day basis.

      Let's Start With Understanding Your Financial Organization's Telecom Objectives!

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    • healthcare-cloud-solutionsHealthcare

      Shamrock has cross-disciplinary knowledge of healthcare-specific IT apps. Shamrock has extensive rural network design and build experience. In addition to 100+ partners, Shamrock has experience, connections and industry tools to identify, design to, spec, procure and project manage complex multi-vendor deployments. Healthcare institutions, financial institutions, the largest networks and the Internet’s foremost content companies trust us with what matters most to them—their information assets.

      Let's Start With Understanding Your Healthcare Telecom Objectives!

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    • media-entertainment-cloud-solutionsMedia & Entertainment

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next-generation global studio, Shamrock Consulting Group has turnkey solutions tailored to the needs of the Media and Entertainment industry at guaranteed best rates. Nobody delivers more connectivity solutions to Media and Entertainment companies than Shamrock Consulting Group!

      300+ Media and Entertainment Customers Served!

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    • retail-cloud-solutionsRetail / Restaurant

      Shamrock Consulting Group offers its retail customers the best-fit, access technologies at each of their sites to ensure complete coverage and uptime at low costs. We design solutions that provide PCI-compliant security for credit card transactions and support for data communications for key retail applications—including point-of-sale, back-office systems, training, and digital video surveillance.

      Let's Start With Understanding Your Retail Business Operational Objectives!

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    • saas-cloud-solutionsSAAS Providers

      Whether you are looking to increase network uptime, reduce operational expenses, or build a next generation global Software as a Service Platform, Shamrock Consulting Group has turnkey solutions tailored to the needs of the SaaS Industry at guaranteed best rates. Low, Mid, and High-density data center options with robust connectivity options to extend service coverage all over the globe.

      Let's Start With Understanding Your SAAS Objectives!

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Predicting Data Center Trends for 2021

(and beyond)

Big-Data-Background

Like it or not, we are all living in a culture fueled by data. Regardless of whether we’re awake or asleep, the data cycles are continuously running all around us, powering everything from a simple voice search on your phone, to complex IoT device sensors.

The growth in big data, analytics, edge and cloud computing, IoT and 5G are all part of this fourth industrial revolution, and data centers are at the heart of it all. This is where raw metrics and data derived from a range of systems, networks, applications and devices are captured and processed to create ‘meaning’ for humans and machines alike.

Needless to say, we are far beyond the point where the sheer volume of data was within limits of human perception and computation. The future of logical analysis and the effectiveness of any product and service will thus depend on the sensitivity and intelligence of AI and machine learning algorithms designed to process the data.

Even the most advanced experts in the world would have been hard-pressed 10 (or even 5) years ago to predict what technology would look like in 2020. Things change so rapidly that anticipating trends is little more than a painful exercise in futility. That said, we can look at past trends in an effort to predict future ones – at least in the short term. So, without further ado, let’s gaze into the crystal ball and highlight some of the major tech trends that will drive the data center industry in 2021 (and beyond).

1. Data collection and analysis ability will distinguish successful businesses (duh!)

Remember the days when a product or service could stand on its own merit based on how well it served the purpose for which it was created? Very soon, that won’t be enough to guarantee product shelf life anymore. Instead, that will depend on how well a product or service manages to capture relevant data, process it and use it to evolve with the demands of its customer base. Successful businesses understand this very well, and it’s the primary reason behind aggressive data collection and analysis being implemented everywhere. These masses of data will need to be computed fast and stored in secure environments, leading to continual massive investments in data centers.

2. COVID or not – there is no stopping the juggernaut that is the hyperscale data center

Although some larger enterprise data center sites did hit pause in 2020, there has been virtually no change to the overall growth surge of the data center infrastructure graph. Gartner predicts healthy YOY growth for at least the next 5 years. In fact, 2020 saw investments in the public cloud data center infrastructure hit a mind-boggling $17 billion. It’s also worth noting none of the 3 of the public cloud big boys – AWS, Microsoft and Google – had any spending disruptions for the year and continue as stated with highly ambitious hyperscaler plans.

What is hyperscaler? 

Hyperscalers are supersized data centers designed to host cloud services that are massively scalable. These types of data centers have only seen an upsurge in investments during the pandemic.

3. A shortage of skilled workers will result automation becoming a necessity for efficient data centers

A severe lack of a skilled workforce in the data center industry is not exactly news. As the need for servers have grown, the availability of professionals with the right skill sets to manage those servers have become inversely proportional.

Organizations with remote management systems in place found themselves in a comparatively comfortable place already when the pandemic hit. But automation has now become an absolute must, as no one truly knows when the majority of the workforce will return to the office (if ever), and many organizations opting for indefinite remote work models. Since most server operations can be automated, automation can help data centers save time, improve data storage, implement faster processing and optimize both processes and costs in the long run. In fact, Gartner has gone far enough to say that nearly 30% of data centers that don’t implement AI and machine learning will simply not be feasible in both operational and economic terms.

4. Customer expectations for data centers are higher than ever

Data centers are no longer storage rack rentals. If customers are moving from the self-hosted space, they expect high-end tools and automation that will make their overall business infrastructure more resilient. This includes server operations like malfunction detection, network configuration, remote OS deployment, instant hardware replacement, inventory, analytics etc. Expectations are also high in data center colocation, with AI implementation becoming a necessity to ensure efficiency.

Are you looking to increase the efficiency of your data center management? Shamrock can help. We’re award-winning data center consultants and our expert team can provide you with unbiased analysis and industry-leading design to help take your business to the next level.

5. What’s the best choice for your business?

There’s no denying that Microsoft is the default base of many core productivity applications and servers that you simply cannot do without. But 3rd party vendors do bring quite a lot to the table. They offer greater cost efficiencies with licensing and add-ons, and their mobile capabilities are years ahead of Microsoft.

But it also doesn’t have to be one or the other. Here’s a snapshot of what a 3rd party vendor + Teams integration can do for your business:

In today’s remote working world, the need for a solid voice and collaboration strategy is crucial to any company’s success. And whether or not you decide to get Teams directly through Microsoft, via a 3rd party vendor, or even leverage the strengths of both in an integrated fashion, Shamrock can help you make the best decision for your business at the guaranteed best price.

6. Edge computing will lead to mushrooming data centers

There is a huge appeal to processing data as close to its place of origin as possible. This helps reduce latency and increase processing speeds, especially with the increased push of data from IoT devices and 5G. It’s likely that we will see a mushrooming of smaller data centers as well in edge areas, with providers managing them all on a centralized platform.

7. Data centers will increasingly adopt intelligent monitoring systems

With infrastructure growing more complex than ever, it’s necessary for administrators to have a bird’s eye view of the entire structure and optimize as needed. To facilitate this level of clarity, it’s necessary to harness the immense amount of data being sent in by all the new sensors and hardware of intelligent monitoring systems and use AI and ML to perform predictive and preventative maintenance to ensure continuous uptime and prevent any bottlenecks. These systems also allow end-users to have access to rich data and have better control over servers and network.

8. The increase in data center demand will result in huge spikes in energy consumption – and energy innovation

All of the increasing data surges and required processing in data centers will most likely result in a huge spike in the energy that’s required to power all of it. As data traffic increases, electricity consumption is projected to double every four years on a global scale. As such, the most innovative companies are looking elsewhere for the power they need. These alternative and greener sources of power include wave, carbon capture, solar and wind power, and some companies are even investing in their own on-site power generation.

The overall impact of climate change is also pushing companies to explore innovations in more energy-efficient cooling systems, and it’s even transforming data center legislation. AI can also help in energy savings by learning and analyzing data from sensors tapping into test flow rates, identifying energy inefficiencies and evaluating the performance of cooling mechanisms.

Shamrock Consulting Group has the largest portfolio of data center partners in the industry, and all of our Data Center Consulting Services come with a best price guarantee. Click here to learn more.

Ben Ferguson

Ben Ferguson is the Vice President and Senior Network Architect for Shamrock Consulting Group, an industry leader in digital transformation solutions. Since his departure from Biochemical research in 2004, Ben has built core competencies around cloud direct connects and cloud cost reduction, enterprise wide area network architecture, high density data center deployments, cybersecurity and Voice over IP telephony. Ben has designed hundreds of complex networks for some of the largest companies in the world and he’s helped Shamrock become a top partner of the 3 largest public cloud platforms for AWS, Azure and GCP consulting. When he takes the occasional break from designing networks, he enjoys surfing, golf, working out, trying new restaurants and spending time with his wife, Linsey, his son, Weston and his dog, Hamilton.

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